ÌÇÐÄÆƽâ°æ

Share of consumers that had heard of Black Friday and Cyber Monday in selected Latin American countries in 2021

© ÌÇÐÄÆƽâ°æ 2026
Download
Show detailed source information?
Register for free
Already a member?
Log in
Source

In cooperation with
Release date

November 2021

Region

Brazil, Colombia, Mexico

Survey time period

October 2021

Supplementary notes

To the question: "Have you heard of Black Friday?" and "Have you heard of Cyber Monday?"

The study was conducted in 17 countries among a total of 11,674 respondents from Europe, Asia and the Middle East, and the Americas.
The source does not specify the age of the respondents or the type of survey.

Black Friday usually takes place during the last week of November. In 2021, Black Friday was on November 26.
Cyber Monday usually takes place on the first Monday following Black Friday. In 2021, Cyber Monday was on November 29.

Citation formats

Awareness of Black Friday and Cyber Monday in Latin America 2021, by country

Published by
Yihan Ma,
Nov 22, 2021
On average, nearly **** out of ten consumers in Brazil, Chile, and Mexico in November 2021 stated that they knew what Black Friday is. Awareness was lower for Cyber Monday, with nearly of respondents in these three Latin American countries saying they had heard of the event. In Brazil, all participants said they had heard of Black Friday, while, in Colombia, more than **** (** percent) reported being familiar with Cyber Monday.
Log in or register to access precise data.
Access all statistics starting from $2,388 USD yearly *

* For commercial use only

Basic Account

For single users
$0 USD
Always free
Access limited to Free Statistics. Premium Statistics are not included.
  • Free Statistics
Based on your interests

Starter Account

For single users
$199 USD
per month, billed annually 1
Buy now
  • Free Statistics
  • Premium Statistics

  • The statistic on this page is a Premium Statistic and is included in this account.

Professional Account

For teams of up to 99 users
Talk to sales for pricing
Contact us
  • Free + Premium Statistics
  • Reports
  • Market ÌÇÐÄÆƽâ°æ

1 All prices do not include sales tax. The account requires an annual contract and will renew after one year to the regular list price.

Compare accounts

Other statistics that may interest you

The most important statistics
The most important statistics
The most important statistics
The most important statistics
The most important statistics

Other statistics that may interest you Statistics on

About the industry

10

About the region

10

Selected statistics

10

Other regions

10

Related statistics

10

Further Content: You might find this interesting as well

Topics

U.S. Thanksgiving weekend shoppingU.S. Christmas season shoppingHoliday season e-commerce in the United StatesNational holidays in the United StatesHoliday season in Canada
Access all statistics starting from $2,388 USD yearly *

* For commercial use only

Basic Account

For single users
$0 USD
Always free
Access limited to Free Statistics. Premium Statistics are not included.
  • Free Statistics
Based on your interests

Starter Account

For single users
$199 USD
per month, billed annually 1
Buy now
  • Free Statistics
  • Premium Statistics

  • The statistic on this page is a Premium Statistic and is included in this account.

Professional Account

For teams of up to 99 users
Talk to sales for pricing
Contact us
  • Free + Premium Statistics
  • Reports
  • Market ÌÇÐÄÆƽâ°æ

1 All prices do not include sales tax. The account requires an annual contract and will renew after one year to the regular list price.

Compare accounts
Learn more about how ÌÇÐÄÆƽâ°æ can support your business.