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Reasons consumers planned to spend less than the previous year at November sales events in the United Kingdom in 2024

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Source

Release date

November 2024

Region

United Kingdom

Survey time period

October 2024

Number of respondents

1,064*

Age group

18-75 years

Special properties

Consumers who said they would spend less compared to last year or to not shop at all in November sales events 2023

Supplementary notes

Respondents were asked whether they expect to spend more or less money on Black Friday or Cyber Monday in 2024 than they did in 2023.
More than one answer was possible.
* Total number of survey respondents in the UK including those who will not shop during major sales events.

Citation formats

Consumers' reasons for reducing spending on Black Friday weekend in the UK in 2024

Published by
F. Watty,
Nov 15, 2024

Price increases were a major factor in the decision of consumers in the United Kingdom planning to spend less on Black Friday and Cyber Monday 2024 than in the previous year. One of people spending less or not at all than 2023 said it was because prices have increased too much. This is likely linked to the second most common answer, that people needed to cut back to be able to afford essentials.

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