According to a 2023 survey on shopping behavior conconducted by in Vietnam, approximately ** percent of respondents stated that they shopped both online and in physical stores during the holiday shopping period. Meanwhile, around ** percent of them preferred to do their holiday shopping exclusively online.
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Rakuten Insight. (December 4, 2023). Preferred shopping channels for holiday shopping in Vietnam as of November 2023 [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved July 26, 2026, from /statistics/1286694/vietnam-preferred-holiday-shopping-channels-2021/
Rakuten Insight. "Preferred shopping channels for holiday shopping in Vietnam as of November 2023." Chart. December 4, 2023. ÌÇÐÄÆƽâ°æ. Accessed July 26, 2026. /statistics/1286694/vietnam-preferred-holiday-shopping-channels-2021/
Rakuten Insight. (2023). Preferred shopping channels for holiday shopping in Vietnam as of November 2023. ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: July 26, 2026. /statistics/1286694/vietnam-preferred-holiday-shopping-channels-2021/
Rakuten Insight. "Preferred Shopping Channels for Holiday Shopping in Vietnam as of November 2023." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 4 Dec 2023, /statistics/1286694/vietnam-preferred-holiday-shopping-channels-2021/
Rakuten Insight, Preferred shopping channels for holiday shopping in Vietnam as of November 2023 ÌÇÐÄÆƽâ°æ, /statistics/1286694/vietnam-preferred-holiday-shopping-channels-2021/ (last visited July 26, 2026)
Preferred shopping channels for holiday shopping in Vietnam as of November 2023 [Graph], Rakuten Insight, December 4, 2023. [Online]. Available: /statistics/1286694/vietnam-preferred-holiday-shopping-channels-2021/
