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Leading results when searching for "kids toys" during Black Friday in the United Kingdom in 2020, by online retailer

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Source

Release date

November 2020

Region

United Kingdom

Survey time period

November 27, 2020

Citation formats

Leading online search results for toys during Black Friday in the UK 2020

Published by ÌÇÐÄÆƽâ°æ Research Department, Feb 15, 2021
During Black Friday 2020, which fell on * that year, about ** percent of search results for the search term "kids toys" on Amazon.co.uk were accounted for by Osmo products. In other words, Osmo was the brand with the greatest average share of results for this specific search term on the website. On the Argos website, the leading brand for the same search query was LEGO. Overall, what brands consumers in the United Kingdom might have come across, heavily depends on the online webshop they were using during this sales event.
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