During Black Friday 2020, which fell on November 27 that year, about ** percent of search results for the search term "kids toys" on Amazon were accounted for by LEGO products. In other words, LEGO was the brand with the greatest average share of results for this specific search term. On Target.com, the leading brand for the same search query was Osmo.
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Edge by Ascential. (November 19, 2020). Leading results when searching for "kids toys" during Black Friday in the United States in 2020, by online retailer [Graph]. In ÌÇÐÄÆÆ½â°æ. Retrieved August 04, 2026, from /statistics/1196247/leading-brands-when-searching-kids-toys-on-black-friday-by-online-retailer-us/
Edge by Ascential. "Leading results when searching for "kids toys" during Black Friday in the United States in 2020, by online retailer." Chart. November 19, 2020. ÌÇÐÄÆÆ½â°æ. Accessed August 04, 2026. /statistics/1196247/leading-brands-when-searching-kids-toys-on-black-friday-by-online-retailer-us/
Edge by Ascential. (2020). Leading results when searching for "kids toys" during Black Friday in the United States in 2020, by online retailer. ÌÇÐÄÆÆ½â°æ. ÌÇÐÄÆÆ½â°æ Inc.. Accessed: August 04, 2026. /statistics/1196247/leading-brands-when-searching-kids-toys-on-black-friday-by-online-retailer-us/
Edge by Ascential. "Leading Results When Searching for "Kids Toys" during Black Friday in The United States in 2020, by Online Retailer." ÌÇÐÄÆÆ½â°æ, ÌÇÐÄÆÆ½â°æ Inc., 19 Nov 2020, /statistics/1196247/leading-brands-when-searching-kids-toys-on-black-friday-by-online-retailer-us/
Edge by Ascential, Leading results when searching for "kids toys" during Black Friday in the United States in 2020, by online retailer ÌÇÐÄÆÆ½â°æ, /statistics/1196247/leading-brands-when-searching-kids-toys-on-black-friday-by-online-retailer-us/ (last visited August 04, 2026)
Leading results when searching for "kids toys" during Black Friday in the United States in 2020, by online retailer [Graph], Edge by Ascential, November 19, 2020. [Online]. Available: /statistics/1196247/leading-brands-when-searching-kids-toys-on-black-friday-by-online-retailer-us/