ÌÇÐÄÆƽâ°æ

Share of online purchasers who prefer to buy from local and small traders' own websites in selected countries worldwide in 2023

© ÌÇÐÄÆƽâ°æ 2026
Download
Show detailed source information?
Register for free
Already a member?
Log in
Source

Number of respondents

approximately 1,050 online purchasers per country

Age group

18 years and older

Supplementary notes

Original question: 'Which of the following statements about social media, marketplaces and other eCommerce trends do you agree with? I prefer to go to local and small traders' own websites'.

Multiple answers were possible.

Citation formats

Preference for local and small traders' own e-commerce websites 2023

Published by
Yihan Ma,
Oct 5, 2023
Results from the Global Consumer Survey Special "E-Commerce", conducted in September 2023, reveal that digital shoppers' preference for local and small e-commerce websites is generally low across the world. Among the eight countries surveyed, India shows the highest share of online purchasers who prefer to buy from local and small traders' own websites, at ** percent. On the other end, only ** percent of French buyers said the same.
Log in or register to access precise data.
Use ÌÇÐÄÆƽâ°æ now: unlimited access to all content

Statistics on " SME e-commerce "

The most important statistics
The most important statistics
The most important statistics
The most important statistics

Other statistics that may interest you SME e-commerce

Overview

7

United States

8

European Union

6

Platforms

8

Further Content: You might find this interesting as well

Topics

SME e-commerceB2B e-commerce in the United StatesB2B e-commerce in Latin AmericaE-commerce startupsSME/SMB advertising and marketing in the United States
Use ÌÇÐÄÆƽâ°æ now: unlimited access to all content
Learn more about how ÌÇÐÄÆƽâ°æ can support your business.