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Main reasons for buying D2C among consumers in the United Kingdom in 2020

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Sources

Release date

December 2020

Region

United Kingdom

Survey time period

October 7 to 15, 2020

Number of respondents

2,037 respondents

Citation formats

Consumers' reasons for buying D2C in the UK 2020

Published by
Yihan Ma,
Nov 22, 2021
In the United Kingdom, the reasons why D2C appeals to consumers are many. For example, a quarter of consumers (** percent) believe that dealing with the manufacturer will make returns or processing warranty claims easier. Another ** percent perceive they will get better customer service or think that direct-to-consumer deliveries are faster. The main perceived benefit among UK consumers, though, is value. Around ** percent of purchasers believe D2C offers a cheaper deal. The second most commonly cited benefit among shoppers is particularly heartening for producers: ** percent say they want to support UK manufacturers during the tough economic climate.
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