As of the second quarter of 2025, just under ** percent of internet users in Nigeria used social media primarily to keep in touch with friends and family. Moreover, for around **** percent and **** percent of internet users in the country, social media platforms were accessed to see what's being talked about and to fill up spare time, respectively. Avoiding missing out on things was cited by roughly ***percent of the respondents.
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DataReportal, & We Are Social, & Hootsuite. (December 10, 2025). Primary reasons for using social media platforms in Nigeria as of 2nd quarter 2025 [Graph]. In ÌÇÐÄÆÆ½â°æ. Retrieved July 29, 2026, from /statistics/1324587/main-reasons-for-using-social-media-in-nigeria/
DataReportal, und We Are Social, und Hootsuite. "Primary reasons for using social media platforms in Nigeria as of 2nd quarter 2025." Chart. December 10, 2025. ÌÇÐÄÆÆ½â°æ. Accessed July 29, 2026. /statistics/1324587/main-reasons-for-using-social-media-in-nigeria/
DataReportal, We Are Social, Hootsuite. (2025). Primary reasons for using social media platforms in Nigeria as of 2nd quarter 2025. ÌÇÐÄÆÆ½â°æ. ÌÇÐÄÆÆ½â°æ Inc.. Accessed: July 29, 2026. /statistics/1324587/main-reasons-for-using-social-media-in-nigeria/
DataReportal, and We Are Social, and Hootsuite. "Primary Reasons for Using Social Media Platforms in Nigeria as of 2nd Quarter 2025." ÌÇÐÄÆÆ½â°æ, ÌÇÐÄÆÆ½â°æ Inc., 10 Dec 2025, /statistics/1324587/main-reasons-for-using-social-media-in-nigeria/
DataReportal & We Are Social & Hootsuite, Primary reasons for using social media platforms in Nigeria as of 2nd quarter 2025 ÌÇÐÄÆÆ½â°æ, /statistics/1324587/main-reasons-for-using-social-media-in-nigeria/ (last visited July 29, 2026)
Primary reasons for using social media platforms in Nigeria as of 2nd quarter 2025 [Graph], DataReportal, & We Are Social, & Hootsuite, December 10, 2025. [Online]. Available: /statistics/1324587/main-reasons-for-using-social-media-in-nigeria/