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Managing social media accounts by companies in South Africa from 2017 to 2022

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Sources

In cooperation with
Release date

June 2022

Region

South Africa

Survey time period

2017 to 2022

Supplementary notes

The original question was: "Who is managing the social media accounts?"

The source does not provide any information regarding missing or exceeding percentage points to 100 percent.

Citation formats

Social media account management in South Africa 2017-2022

Published by Thuy D., Oct 21, 2022
As of 2022, most South African companies reported that marketing was managing their social media platforms in recent years. Nevertheless, it registered a noticeable decrease after 2020. Some ** percent of account managers were Individuals in 2022, which was ** percent less than the previous year. Moreover, ** percent of the companies had agencies managing their social media accounts.
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