As of 2022, chatbots were the type of technology mostly used by companies in South Africa for marketing purposes at ** percent of companies, followed by cloud applications and artificial intelligence (** and ** percent, respectively). The rates sank considerably compared to the previous two years. That year, only ** percent of the companies reported allocating a budget for using new technology for marketing.
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Ornico, & World Wide Worx. (June 30, 2022). New technology utilized for marketing purposes by companies in South Africa from 2019 to 2022, by technology type [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved August 01, 2026, from /statistics/1345165/new-technology-in-companies-in-south-africa/
Ornico, und World Wide Worx. "New technology utilized for marketing purposes by companies in South Africa from 2019 to 2022, by technology type." Chart. June 30, 2022. ÌÇÐÄÆƽâ°æ. Accessed August 01, 2026. /statistics/1345165/new-technology-in-companies-in-south-africa/
Ornico, World Wide Worx. (2022). New technology utilized for marketing purposes by companies in South Africa from 2019 to 2022, by technology type. ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: August 01, 2026. /statistics/1345165/new-technology-in-companies-in-south-africa/
Ornico, and World Wide Worx. "New Technology Utilized for Marketing Purposes by Companies in South Africa from 2019 to 2022, by Technology Type." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 30 Jun 2022, /statistics/1345165/new-technology-in-companies-in-south-africa/
Ornico & World Wide Worx, New technology utilized for marketing purposes by companies in South Africa from 2019 to 2022, by technology type ÌÇÐÄÆƽâ°æ, /statistics/1345165/new-technology-in-companies-in-south-africa/ (last visited August 01, 2026)
New technology utilized for marketing purposes by companies in South Africa from 2019 to 2022, by technology type [Graph], Ornico, & World Wide Worx, June 30, 2022. [Online]. Available: /statistics/1345165/new-technology-in-companies-in-south-africa/
