Social media accounts from family, friends, and acquaintances were the most followed by internet users aged 16-64 years in Kenya, according to a survey conducted in the third quarter of 2023. Roughly ** percent of respondents cited the mentioned type of account. A share of ** percent reported following entertainment and meme accounts on social media, while over ** percent of users also followed TV shows or channels.
Profit from the additional features of your individual account
Currently, you are using a shared account. To use individual functions (e.g., mark statistics as favourites, set
statistic alerts) please log in with your personal account.
If you are an admin, please authenticate by logging in again.
Learn more about how ÌÇÐÄÆƽâ°æ can support your business.
We Are Social, & DataReportal, & Hootsuite. (February 23, 2024). Main types of social media accounts followed by internet users in Kenya as of Q3 2023 [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved August 01, 2026, from /statistics/1304643/types-of-social-media-accounts-followed-in-kenya/
We Are Social, und DataReportal, und Hootsuite. "Main types of social media accounts followed by internet users in Kenya as of Q3 2023." Chart. February 23, 2024. ÌÇÐÄÆƽâ°æ. Accessed August 01, 2026. /statistics/1304643/types-of-social-media-accounts-followed-in-kenya/
We Are Social, DataReportal, Hootsuite. (2024). Main types of social media accounts followed by internet users in Kenya as of Q3 2023. ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: August 01, 2026. /statistics/1304643/types-of-social-media-accounts-followed-in-kenya/
We Are Social, and DataReportal, and Hootsuite. "Main Types of Social Media Accounts Followed by Internet Users in Kenya as of Q3 2023." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 23 Feb 2024, /statistics/1304643/types-of-social-media-accounts-followed-in-kenya/
We Are Social & DataReportal & Hootsuite, Main types of social media accounts followed by internet users in Kenya as of Q3 2023 ÌÇÐÄÆƽâ°æ, /statistics/1304643/types-of-social-media-accounts-followed-in-kenya/ (last visited August 01, 2026)
Main types of social media accounts followed by internet users in Kenya as of Q3 2023 [Graph], We Are Social, & DataReportal, & Hootsuite, February 23, 2024. [Online]. Available: /statistics/1304643/types-of-social-media-accounts-followed-in-kenya/
