ÌÇÐÄÆƽâ°æ

As of ***, there were just over Facebook users in Ghana, which kept stable from May of the same year. Between ** and ****, the number of users on the social media platform experienced growth. In contrast, the count gradually decreased after ****, generally fluctuating after. Nonetheless, by 2028, the total number of people on Facebook is forecast to reach over .

Facebook population segment

Most Facebook account holders in Ghana are between the ages of ** and 34. Besides this age group, individuals aged 18 to 24 also represent a larger proportion of the users. Furthermore, men in the country use Facebook more than women. As of ***, nearly ** percent of the users were men, while female account holders accounted for the remaining share.

Traffic and advertising

The use of mobile devices has dominated Facebook traffic in Ghana. According to latest data, only around **** percent of Facebook users accessed the platform with computers. On the other hand, mobiles accounted for nearly ** percent of the traffic. As people continue to join and interact on Facebook, advertising firms also take advantage of the user traffic to propose their products and services. For instance, as of 2024, around ** percent of men in Ghana were potentially reachable with advertising, while the ad audience reached roughly ** percent for female users.