As of 2022, likes were considered the most frequent method among South African companies for measuring the effectiveness of their Instagram accounts, as ** percent of those indicated using this method. This marked a noticeable decrease in adherence to this method compared to the previous years, especially in 2019, when ** percent depended on it. Mentions and comments were the second most used method in measuring account effectiveness, with ** percent, followed by Click-through rates at ** percent of the companies reporting adopting the method.
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Ornico, & World Wide Worx. (June 30, 2022). Measurement of Instagram accounts' effectiveness by companies in South Africa from 2019 to 2022, by measurement method [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved August 01, 2026, from /statistics/1339700/instagram-account-effectiveness-in-companies-in-south-africa/
Ornico, und World Wide Worx. "Measurement of Instagram accounts' effectiveness by companies in South Africa from 2019 to 2022, by measurement method." Chart. June 30, 2022. ÌÇÐÄÆƽâ°æ. Accessed August 01, 2026. /statistics/1339700/instagram-account-effectiveness-in-companies-in-south-africa/
Ornico, World Wide Worx. (2022). Measurement of Instagram accounts' effectiveness by companies in South Africa from 2019 to 2022, by measurement method. ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: August 01, 2026. /statistics/1339700/instagram-account-effectiveness-in-companies-in-south-africa/
Ornico, and World Wide Worx. "Measurement of Instagram Accounts' Effectiveness by Companies in South Africa from 2019 to 2022, by Measurement Method." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 30 Jun 2022, /statistics/1339700/instagram-account-effectiveness-in-companies-in-south-africa/
Ornico & World Wide Worx, Measurement of Instagram accounts' effectiveness by companies in South Africa from 2019 to 2022, by measurement method ÌÇÐÄÆƽâ°æ, /statistics/1339700/instagram-account-effectiveness-in-companies-in-south-africa/ (last visited August 01, 2026)
Measurement of Instagram accounts' effectiveness by companies in South Africa from 2019 to 2022, by measurement method [Graph], Ornico, & World Wide Worx, June 30, 2022. [Online]. Available: /statistics/1339700/instagram-account-effectiveness-in-companies-in-south-africa/
