As of 2022, some ** percent of South African companies reported that the number of views was the most important in measuring the effectiveness of their YouTube accounts. This marked a significant decrease compared to previous years, especially in 2019, when ** percent of the companies measured the success of their accounts through number of views. View length of uploaded content was the second most voted method for success measurement among companies that year, with ** percent, which was also less than the previous years.
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Ornico, & World Wide Worx. (June 30, 2022). Measurement of YouTube accounts' effectiveness by companies in South Africa from 2018 to 2022, by measurement method [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved August 01, 2026, from /statistics/1340868/youtube-account-effectiveness-in-companies-in-south-africa/
Ornico, und World Wide Worx. "Measurement of YouTube accounts' effectiveness by companies in South Africa from 2018 to 2022, by measurement method." Chart. June 30, 2022. ÌÇÐÄÆƽâ°æ. Accessed August 01, 2026. /statistics/1340868/youtube-account-effectiveness-in-companies-in-south-africa/
Ornico, World Wide Worx. (2022). Measurement of YouTube accounts' effectiveness by companies in South Africa from 2018 to 2022, by measurement method. ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: August 01, 2026. /statistics/1340868/youtube-account-effectiveness-in-companies-in-south-africa/
Ornico, and World Wide Worx. "Measurement of Youtube Accounts' Effectiveness by Companies in South Africa from 2018 to 2022, by Measurement Method." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 30 Jun 2022, /statistics/1340868/youtube-account-effectiveness-in-companies-in-south-africa/
Ornico & World Wide Worx, Measurement of YouTube accounts' effectiveness by companies in South Africa from 2018 to 2022, by measurement method ÌÇÐÄÆƽâ°æ, /statistics/1340868/youtube-account-effectiveness-in-companies-in-south-africa/ (last visited August 01, 2026)
Measurement of YouTube accounts' effectiveness by companies in South Africa from 2018 to 2022, by measurement method [Graph], Ornico, & World Wide Worx, June 30, 2022. [Online]. Available: /statistics/1340868/youtube-account-effectiveness-in-companies-in-south-africa/
