Nearly **** percent of internet users aged 16-64 years in Kenya used social media platforms to keep in touch with family and friends, according to a survey conducted in the third quarter of 2023. About **** percent of the respondents cited reading news stories as a reason for using the channels. Around **** percent mentioned using social media for seeing what's being talked about, while **** percent adopted the tools for reading news stories. Lastly, finding content from brands and filling spare time were the least cited reasons by the respondents, indicated by **** percent and **** percent of the respondents, respectively.
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We Are Social, & DataReportal, & Hootsuite. (February 23, 2024). Primary reasons for using social media platforms in Kenya as of Q3 2023 [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved July 27, 2026, from /statistics/1303054/main-reasons-for-using-social-media-in-kenya/
We Are Social, und DataReportal, und Hootsuite. "Primary reasons for using social media platforms in Kenya as of Q3 2023." Chart. February 23, 2024. ÌÇÐÄÆƽâ°æ. Accessed July 27, 2026. /statistics/1303054/main-reasons-for-using-social-media-in-kenya/
We Are Social, DataReportal, Hootsuite. (2024). Primary reasons for using social media platforms in Kenya as of Q3 2023. ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: July 27, 2026. /statistics/1303054/main-reasons-for-using-social-media-in-kenya/
We Are Social, and DataReportal, and Hootsuite. "Primary Reasons for Using Social Media Platforms in Kenya as of Q3 2023." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 23 Feb 2024, /statistics/1303054/main-reasons-for-using-social-media-in-kenya/
We Are Social & DataReportal & Hootsuite, Primary reasons for using social media platforms in Kenya as of Q3 2023 ÌÇÐÄÆƽâ°æ, /statistics/1303054/main-reasons-for-using-social-media-in-kenya/ (last visited July 27, 2026)
Primary reasons for using social media platforms in Kenya as of Q3 2023 [Graph], We Are Social, & DataReportal, & Hootsuite, February 23, 2024. [Online]. Available: /statistics/1303054/main-reasons-for-using-social-media-in-kenya/
