Key insights
- Social media reach in the United States
- %

Detailed statistics
Penetration rate of social media in the United States 2000-2040
- Number of social media users in the United States
- 308m

Detailed statistics
Number of social media users in the United States 2000-2040
- Share of U.S. adults who spend more than four hours per day on social media
- %

Detailed statistics
U.S social media daily engagement 2022, by generation
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Current statistics on this topic
Recommended statistics
Overview
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Internet and social media users United States 2025

Internet and social media users United States 2025
Number of internet and social media users in the United States as of October 2025 (in millions)
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Number of social media users in the United States 2000-2040

Number of social media users in the United States 2000-2040
Number of social media users in the United States from 2000 to 2040
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Penetration rate of social media in the United States 2000-2040

Penetration rate of social media in the United States 2000-2040
Penetration rate of social media in the United States from 2000 to 2040
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U.S social media daily engagement 2022, by generation

U.S social media daily engagement 2022, by generation
Daily social media usage in the United States as of November 2022, by generation
Social commerce
5
- Social media accounts users followed and purchased from 2023, by generation
- Social media accounts users followed and bought from in the U.S. 2023, by generation
- Main purchase recommendation sources in the U.S. 2022, by generation
- Support to brands using AI to create ads/content in the U.S. 2023-2024, by generation
- Expected social media usage for holiday shopping in the U.S. in 2024, by generation
Social commerce
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Social media accounts users followed and purchased from 2023, by generation

Social media accounts users followed and purchased from 2023, by generation
Types of social media accounts shoppers followed and purchased from worldwide as of 2nd quarter 2023, by generation
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Social media accounts users followed and bought from in the U.S. 2023, by generation

Social media accounts users followed and bought from in the U.S. 2023, by generation
Types of social media accounts shoppers followed and purchased from in the United States in 2nd quarter 2023, by generational cohort
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Main purchase recommendation sources in the U.S. 2022, by generation

Main purchase recommendation sources in the U.S. 2022, by generation
Leading product recommendation sources according to consumers in the United States as of August 2022, by generation
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Support to brands using AI to create ads/content in the U.S. 2023-2024, by generation

Support to brands using AI to create ads/content in the U.S. 2023-2024, by generation
Consumer support to brands using artificial intelligence (AI) to create ads or content in the United States in 2023 and 2024, by generation
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Expected social media usage for holiday shopping in the U.S. in 2024, by generation

Expected social media usage for holiday shopping in the U.S. in 2024, by generation
Expected use of social media to purchase holiday gifts in the United States in 2024, by generational cohort
Online safety
8
- U.S. adults on companies being responsible for content found on their platforms 2023
- U.S. adults awareness of Section 230 in 2023, by generation
- U.S. adults on social media changes to security 2023, by generation
- U.S. user opinions on the social media content moderation policies 2022, by age
- U.S. social media users on Facebook protecting their data 2022. by generation
- U.S. adults on child social media influencers exploitation 2023
- U.S. adults on child influencers and exploitation 2023, by age group
- U.S. adults on harmfulness of social media usage for teens and kids 2023, by age
Online safety
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U.S. adults on companies being responsible for content found on their platforms 2023

U.S. adults on companies being responsible for content found on their platforms 2023
Share of adults in the United States who think that tech companies should be responsible for content found on their platforms as of April 2023
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U.S. adults awareness of Section 230 in 2023, by generation

U.S. adults awareness of Section 230 in 2023, by generation
Share of adults in the United States on how much they have seen, read, or heard about Section 230 as of April 2023, by generation
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U.S. adults on social media changes to security 2023, by generation

U.S. adults on social media changes to security 2023, by generation
Opinions of adults in the United States on whether social media new security measures and additional features are going in the right or wrong direction as of January 2023, by generation
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U.S. user opinions on the social media content moderation policies 2022, by age

U.S. user opinions on the social media content moderation policies 2022, by age
Share of adults in the United States who think that social media platforms should have stricter content moderation policies as of May 2022, by age group
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U.S. social media users on Facebook protecting their data 2022. by generation

U.S. social media users on Facebook protecting their data 2022. by generation
Share of social media users in the United States who feel that Facebook protects their privacy and data as of September 2022, by generation
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U.S. adults on child social media influencers exploitation 2023

U.S. adults on child social media influencers exploitation 2023
Opinion of adults in the United States on how often children who are social media influencers are exploited by their employers or their guardians as of December 2023
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U.S. adults on child influencers and exploitation 2023, by age group

U.S. adults on child influencers and exploitation 2023, by age group
Adults in the United States who think children who are social media influencers are exploited by their employers or guardians as of December 2022, by age group
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U.S. adults on harmfulness of social media usage for teens and kids 2023, by age

U.S. adults on harmfulness of social media usage for teens and kids 2023, by age
Adults in the United States who think social media usage is harmful for teenagers and children under the age of 18 as of October 2023, by age group
Online dating
5
- U.S. adults who met their current partner on a dating site or app 2022, by age group
- U.S. adults: safety of meeting people via online dating 2023, by age group
- U.S. adults who think algorithms used by online dating services can predict love 2022
- U.S. adult online dating scammers encounters 2022, by age
- U.S. adults who have interacted with a catfish on social media 2022, by generation
Online dating
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U.S. adults who met their current partner on a dating site or app 2022, by age group

U.S. adults who met their current partner on a dating site or app 2022, by age group
Share of partnered adults in the United States who say they met their current spouse or partner on a dating site or app as of July 2022, by age group
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U.S. adults: safety of meeting people via online dating 2023, by age group

U.S. adults: safety of meeting people via online dating 2023, by age group
Share of adults in the United States who say that dating sites are generally a safe way to meet people as of July 2022, by age group
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U.S. adults who think algorithms used by online dating services can predict love 2022

U.S. adults who think algorithms used by online dating services can predict love 2022
Share of adults in the United States who think computer programs or algorithms used by dating sites and apps could determine whether two people will fall in love as of July 2022
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U.S. adult online dating scammers encounters 2022, by age

U.S. adult online dating scammers encounters 2022, by age
Share of adults in the United States who think they have encountered scammers on online dating sites or apps as of July 2022, by age group
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U.S. adults who have interacted with a catfish on social media 2022, by generation

U.S. adults who have interacted with a catfish on social media 2022, by generation
Share of adults in the United States who think they have ever interacted with a catfish on social media as of January 2022, by generation
Mental health
6
- U.S. adults on social media and personal effects on mental health 2023, by generation
- TikTok mental health effects opinions among U.S. users 2023, by generation
- Social platforms leading to empathy fatigue in the U.S. 2022, by generation
- U.S. users mental health improvement through using emojis 2022, by generation
- Global Gen Z on impact of social media 2022
- U.S. adults on social media effects on society 2023, by age group
Mental health
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U.S. adults on social media and personal effects on mental health 2023, by generation

U.S. adults on social media and personal effects on mental health 2023, by generation
Adults in the United States on the effects of social media on their mental health as of February 2023, by generation
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TikTok mental health effects opinions among U.S. users 2023, by generation

TikTok mental health effects opinions among U.S. users 2023, by generation
TikTok effects on mental health and digital addiction concerns among users in the United States as of May 2023, by generation
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Social platforms leading to empathy fatigue in the U.S. 2022, by generation

Social platforms leading to empathy fatigue in the U.S. 2022, by generation
Social media contributing to empathy burnout among adults in the United States as of March 2022, by generation
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U.S. users mental health improvement through using emojis 2022, by generation

U.S. users mental health improvement through using emojis 2022, by generation
Share of emoji users in the United States who agree that adding emojis in digital communications has improved their mental health as of April 2022, by generation
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Global Gen Z on impact of social media 2022

Global Gen Z on impact of social media 2022
Social media impact of on aspects of the lives of Generation Z users worldwide as of November 2022
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U.S. adults on social media effects on society 2023, by age group

U.S. adults on social media effects on society 2023, by age group
Share of adults in the United States who think social media is good or bad for society as of November 2023, by age group
Emoji usage
5
- U.S. emoji users on reasons for using emojis 2022
- U.S. Emoji users on customizing emojis 2022, by generation
- U.S. opinions on using emojis in texts and messages 2022, by generation
- U.S. emoji usage when flirting or dating 2022, by generation
- U.S. texts and messages that include emojis 2022, by generation
Emoji usage
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U.S. emoji users on reasons for using emojis 2022

U.S. emoji users on reasons for using emojis 2022
Reasons to use emojis in communications according to emoji users in the United States as of April 2022
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U.S. Emoji users on customizing emojis 2022, by generation

U.S. Emoji users on customizing emojis 2022, by generation
Emoji users in the United States on customization of emojis as of April 2022, by generation
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U.S. opinions on using emojis in texts and messages 2022, by generation

U.S. opinions on using emojis in texts and messages 2022, by generation
Users in the United States who agree with statements about using emojis in texts and online messages as of April 2022, by generation
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U.S. emoji usage when flirting or dating 2022, by generation

U.S. emoji usage when flirting or dating 2022, by generation
Emoji usage when flirting or dating compared to other communications according to adults in the United States as of April 2022, by generation
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U.S. texts and messages that include emojis 2022, by generation

U.S. texts and messages that include emojis 2022, by generation
Share of texts and online messages that include emoji usage in the United States as of April 2022, by generation
Platforms
5
- TikTok ban approval among U.S. adults 2023, by age group
- U.S. TikTok users on alternative platform in case of ban 2022, by age group
- U.S. Facebook and Instagram signup interest in Meta Verified 2023, by age group
- U.S. adults willing to pay for ad-free versions of Meta products 2023, by generation
- Truth Social popularity in the U.S. 2024, by generation
Platforms
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TikTok ban approval among U.S. adults 2023, by age group

TikTok ban approval among U.S. adults 2023, by age group
Opinion of adults in the United States over the government banning TikTok as of March 2023, by age group
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U.S. TikTok users on alternative platform in case of ban 2022, by age group

U.S. TikTok users on alternative platform in case of ban 2022, by age group
Short-form video platforms that TikTok users in the United States would switch to if TikTok is banned as of November 2022, by age group
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U.S. Facebook and Instagram signup interest in Meta Verified 2023, by age group

U.S. Facebook and Instagram signup interest in Meta Verified 2023, by age group
Share of Facebook and Instagram users in the United States who are likely to sign up for Meta Verified as of March 2023, by age group
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U.S. adults willing to pay for ad-free versions of Meta products 2023, by generation

U.S. adults willing to pay for ad-free versions of Meta products 2023, by generation
Share of adults in the United States on monthly amount they would be willing to pay for an advert-free version of Facebook and/or Instagram as of November 2023, by generation
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Truth Social popularity in the U.S. 2024, by generation

Truth Social popularity in the U.S. 2024, by generation
Truth Social popularity among adults in the United States in July and October 2024, by generation
Cost of living
5
- Most relevant social networks for cost of living crisis in the U.S. 2023
- Cost of living crisis: Most relevant social networks for Baby Boomers U.S. 2023
- Cost of living crisis: Most relevant social networks for Gen X in the U.S. 2023
- Cost of living crisis: Most relevant social networks for Millennials in the U.S. 2023
- Cost of living crisis: Most relevant social networks for Gen Z in the U.S. 2023
Cost of living
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Most relevant social networks for cost of living crisis in the U.S. 2023

Most relevant social networks for cost of living crisis in the U.S. 2023
Top 10 most relevant social networks for helpful information concerning the cost of living crisis in the U.S. 2023
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Cost of living crisis: Most relevant social networks for Baby Boomers U.S. 2023

Cost of living crisis: Most relevant social networks for Baby Boomers U.S. 2023
Top 10 social networks for Baby Boomers for helpful information concerning the cost of living crisis in the U.S. 2023
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Cost of living crisis: Most relevant social networks for Gen X in the U.S. 2023

Cost of living crisis: Most relevant social networks for Gen X in the U.S. 2023
Top 10 social networks for Generation X for helpful information concerning the cost of living crisis in the U.S. 2023
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Cost of living crisis: Most relevant social networks for Millennials in the U.S. 2023

Cost of living crisis: Most relevant social networks for Millennials in the U.S. 2023
Top 10 social networks for Millennials for helpful information concerning the cost of living crisis in the U.S. 2023
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Cost of living crisis: Most relevant social networks for Gen Z in the U.S. 2023

Cost of living crisis: Most relevant social networks for Gen Z in the U.S. 2023
Top 10 social networks for Gen Z for helpful information concerning the cost of living crisis in the U.S. 2023
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