Share of adults in the United States on monthly amount they would be willing to pay for an advert-free version of Facebook and/or Instagram as of November 2023, by generation
Characteristic
$0
$10 and under
$11-$15
$15+
General population
82%
14%
2%
2%
Gen Z (18-24)
62%
27%
7%
4%
Millennials (25-44)
78%
16%
3%
3%
Gen X (45-54)
90%
7%
1%
2%
Baby boomers or older (55+)
90%
9%
0%
0%
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According to a survey conducted in the United States from October to November 2023, 82 percent of the general population said they would not be willing to pay for an ad-free version of Facebook or Instagram, whilst 14 percent stated they would be willing to pay up to 10 U.S. dollars per month for ad-free versions. Overall, Generation X and Baby boomers were the least likely to want to part ways with their money to have an advertisement free version of the social networks.
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CivicScience. (November 1, 2023). Share of adults in the United States on monthly amount they would be willing to pay for an advert-free version of Facebook and/or Instagram as of November 2023, by generation [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved July 20, 2026, from /statistics/1428098/us-adults-ad-free-facebook-instagram/
CivicScience. "Share of adults in the United States on monthly amount they would be willing to pay for an advert-free version of Facebook and/or Instagram as of November 2023, by generation." Chart. November 1, 2023. ÌÇÐÄÆƽâ°æ. Accessed July 20, 2026. /statistics/1428098/us-adults-ad-free-facebook-instagram/
CivicScience. (2023). Share of adults in the United States on monthly amount they would be willing to pay for an advert-free version of Facebook and/or Instagram as of November 2023, by generation. ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: July 20, 2026. /statistics/1428098/us-adults-ad-free-facebook-instagram/
CivicScience. "Share of Adults in The United States on Monthly Amount They Would Be Willing to Pay for An Advert-free Version of Facebook And/or Instagram as of November 2023, by Generation." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 1 Nov 2023, /statistics/1428098/us-adults-ad-free-facebook-instagram/
CivicScience, Share of adults in the United States on monthly amount they would be willing to pay for an advert-free version of Facebook and/or Instagram as of November 2023, by generation ÌÇÐÄÆƽâ°æ, /statistics/1428098/us-adults-ad-free-facebook-instagram/ (last visited July 20, 2026)
Share of adults in the United States on monthly amount they would be willing to pay for an advert-free version of Facebook and/or Instagram as of November 2023, by generation [Graph], CivicScience, November 1, 2023. [Online]. Available: /statistics/1428098/us-adults-ad-free-facebook-instagram/
