According to a September 2022 survey, 18 percent of social media users in the United States felt that Facebook protected their privacy and data, down from 27 percent in 2021. Overall, Millennials trusted the social media giant the most with their data in 2022, whilst Baby boomers were the least trusting, with just one in ten belonging to this generation feeling that Meta's Facebook protected their privacy and data.
Profit from the additional features of your individual account
Currently, you are using a shared account. To use individual functions (e.g., mark statistics as favourites, set
statistic alerts) please log in with your personal account.
If you are an admin, please authenticate by logging in again.
Learn more about how ÌÇÐÄÆƽâ°æ can support your business.
eMarketer. (October 13, 2022). Share of social media users in the United States who feel that Facebook protects their privacy and data as of September 2022, by generation [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved July 15, 2026, from /statistics/1341249/us-social-media-users-facebook-protecting-privacy-data-by-generation/
eMarketer. "Share of social media users in the United States who feel that Facebook protects their privacy and data as of September 2022, by generation." Chart. October 13, 2022. ÌÇÐÄÆƽâ°æ. Accessed July 15, 2026. /statistics/1341249/us-social-media-users-facebook-protecting-privacy-data-by-generation/
eMarketer. (2022). Share of social media users in the United States who feel that Facebook protects their privacy and data as of September 2022, by generation. ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: July 15, 2026. /statistics/1341249/us-social-media-users-facebook-protecting-privacy-data-by-generation/
eMarketer. "Share of Social Media Users in The United States Who Feel That Facebook Protects Their Privacy and Data as of September 2022, by Generation." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 13 Oct 2022, /statistics/1341249/us-social-media-users-facebook-protecting-privacy-data-by-generation/
eMarketer, Share of social media users in the United States who feel that Facebook protects their privacy and data as of September 2022, by generation ÌÇÐÄÆƽâ°æ, /statistics/1341249/us-social-media-users-facebook-protecting-privacy-data-by-generation/ (last visited July 15, 2026)
Share of social media users in the United States who feel that Facebook protects their privacy and data as of September 2022, by generation [Graph], eMarketer, October 13, 2022. [Online]. Available: /statistics/1341249/us-social-media-users-facebook-protecting-privacy-data-by-generation/
