According to a survey conducted in Japan in , more than ** percent of young women stated that they trusted or referred to a particular influencer or celebrity because they were a fan of that person. Being a fan was the most commonly given reason, followed by liking the person's taste.
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LINE Research. (May 10, 2023). Leading reasons to trust influencers and celebrities among young women in Japan as of March 2023 [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved August 03, 2026, from /statistics/1396646/japan-reasons-to-trust-influencers-and-celebrities-among-young-women/
LINE Research. "Leading reasons to trust influencers and celebrities among young women in Japan as of March 2023." Chart. May 10, 2023. ÌÇÐÄÆƽâ°æ. Accessed August 03, 2026. /statistics/1396646/japan-reasons-to-trust-influencers-and-celebrities-among-young-women/
LINE Research. (2023). Leading reasons to trust influencers and celebrities among young women in Japan as of March 2023. ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: August 03, 2026. /statistics/1396646/japan-reasons-to-trust-influencers-and-celebrities-among-young-women/
LINE Research. "Leading Reasons to Trust Influencers and Celebrities among Young Women in Japan as of March 2023." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 10 May 2023, /statistics/1396646/japan-reasons-to-trust-influencers-and-celebrities-among-young-women/
LINE Research, Leading reasons to trust influencers and celebrities among young women in Japan as of March 2023 ÌÇÐÄÆƽâ°æ, /statistics/1396646/japan-reasons-to-trust-influencers-and-celebrities-among-young-women/ (last visited August 03, 2026)
Leading reasons to trust influencers and celebrities among young women in Japan as of March 2023 [Graph], LINE Research, May 10, 2023. [Online]. Available: /statistics/1396646/japan-reasons-to-trust-influencers-and-celebrities-among-young-women/
