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In 2025, the leading global FMCG brand was Hermès, with a brand value of about 40** billion U.S. dollars. LEGO and L'Oréal followed closely in second and third places, with brand values amounting to **** billion and **** billion U.S. dollars, respectively. Pampers is owned by Procter & Gamble, who also own Gillette, and the two companies also feature this ranking.

Procter & Gamble’s global brands

Procter & Gamble, also known as P&G, is the largest consumer goods company in the world. Founded and headquartered in Cincinnati, Ohio in 1837, the company today operates in a wide range of segments in the FMCG industry, including personal health care, skincare, baby care and cleaning products, amongst others. P&G’s brand portfolio includes many world-renowned brands such as Pampers, Ariel, Tide, Tampax, Gilette, Crest, and Head & Shoulders. In 2025, Procter & Gamble’s net sales amounted to* billion U.S. dollars worldwide.

Colgate-Palmolive

Among Procter & Gamble’s main competitors in the FMCG industry is Colgate-Palmolive, another American multinational consumer goods company that generated almost **** billion U.S. dollars in global net sales in 2024. Colgate-Palmolive operates in two main segments: personal and home care, and pet nutrition. Some of its most notable brands include Colgate, Palmolive, Sanex, Speed Stick, and Ajax. Colgate-Palmolive was the second leading personal care brand worldwide, with a brand value exceeding **** billion U.S. dollars in 2025.