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Distribution of out-of-home (OOH) advertising spending in Ireland in 2024, by environment

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Source

Release date

January 2025

Region

Ireland

Survey time period

2024

Supplementary notes

Percentage points exceed 100 due to rounding.

Citation formats

Distribution of outdoor ad spending in Ireland 2024, by environment

Published by ÌÇÐÄÆƽâ°æ Research Department, Jan 28, 2025

In 2024, roadside out-of-home (OOH) advertising accounted for approximately ** percent of the total outdoor ad spending in Ireland. In-retail OOH ads ranked second with around ** percent, while transport hubs' share reached ** percent. Diageo, McDonald's, and Mondelēz were among Ireland's top OOH advertisers that year.

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OOH advertising in ChinaAdvertising in ChinaDigital out-of-home advertising worldwideProgrammatic digital out-of-home (prDOOH) advertisingDigital out-of-home advertising in Europe
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