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Leading online channels that influence brand consideration in Southeast Asia in 2021

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Sources

Release date

September 2021

Region

Asia

Survey time period

June 2021

Number of respondents

16,706 respondents

Age group

16 years and older

Special properties

among digital consumers from Singapore, Indonesia, Vietnam, Thailand, Malaysia, and the Philippines

Citation formats

Leading online channels that influence brand consideration SEA 2021

Published by
F. Watty,
Jun 29, 2022
According to a survey from 2021, social media was the leading channel that influences brand considerations in Southeast Asia, with ** percent of the respondents selecting social media brand ads or influencer posts as the top channels. In comparison, ** percent of the respondents in Southeast Asia chose online word of mouth as the channel that influences brand considerations in 2021.
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Topics

Social commerce in Southeast AsiaLive commerce in AsiaE-commerce in the Asia-Pacific regionShopping behavior in the Asia-Pacific regionOnline shopping behavior in Southeast Asia
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* For commercial use only

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For single users
$0 USD
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per month, billed annually 1
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