| Characteristic | When I buy expensive goods, I am prioritizing the product’s cost-effectiveness and pragmatism of the purchase | When I buy expensive goods, I am signaling my quality of life |
|---|---|---|
| - | - | - |
| - | - | - |
| - | - | - |
| - | - | - |
| - | - | - |
| - | - | - |
The chart is not accessible to screen readers. Please switch to the table view to access the data.
Download
Source
Source
Release date
April 2022
More information
Region
China
Survey time period
July 2021
Number of respondents
10,140 respondents
Age group
18-60 years
Method of interview
Online survey
Supplementary notes
Question: Which one of the following better suits your actual situation? (Single choice).
The population ratio of respondents from tier-3, tier-4, and tier-5 cities is 2:4:4.
The survey is conducted among 50 percent male and 50 percent female respondents.
10 percent of the respondents were between 18 and 25 years old, 25 percent were between 26 and 30, 30 percent between 31 and 35, 20 percent between 36 and 40, 10 percent between 41 and 45, and five percent aged 46 years or older.
Citation formats
