The index (100) represents the national average of Finnish online purchases. A higher or lower value indicates whether consumers have made more or less purchases per person compared to the national average. The index is adjusted according to the size of the population.
Citation formats
Online shopping activity in relation to population in Finland 2021, by city
Most online shopping in Finland in 2021 was done in Muonio, a city in the Lapland region. Followed by Utsjoki, also located in Lapland, and Tammela in the Kanta-Häme region.
Profit from the additional features of your individual account
Currently, you are using a shared account. To use individual functions (e.g., mark statistics as favourites, set
statistic alerts) please log in with your personal account.
If you are an admin, please authenticate by logging in again.
Learn more about how ÌÇÐÄÆÆ½â°æ can support your business.
Klarna. (February 16, 2022). Online shopping activity in relation to population in Finland in 2021, by city (in Klarna's purchasing index*) [Graph]. In ÌÇÐÄÆÆ½â°æ. Retrieved July 27, 2026, from /statistics/1291327/online-shopping-activity-in-relation-to-population-finland/
Klarna. "Online shopping activity in relation to population in Finland in 2021, by city (in Klarna's purchasing index*)." Chart. February 16, 2022. ÌÇÐÄÆÆ½â°æ. Accessed July 27, 2026. /statistics/1291327/online-shopping-activity-in-relation-to-population-finland/
Klarna. (2022). Online shopping activity in relation to population in Finland in 2021, by city (in Klarna's purchasing index*). ÌÇÐÄÆÆ½â°æ. ÌÇÐÄÆÆ½â°æ Inc.. Accessed: July 27, 2026. /statistics/1291327/online-shopping-activity-in-relation-to-population-finland/
Klarna. "Online Shopping Activity in Relation to Population in Finland in 2021, by City (in Klarna's Purchasing Index*)." ÌÇÐÄÆÆ½â°æ, ÌÇÐÄÆÆ½â°æ Inc., 16 Feb 2022, /statistics/1291327/online-shopping-activity-in-relation-to-population-finland/
Klarna, Online shopping activity in relation to population in Finland in 2021, by city (in Klarna's purchasing index*) ÌÇÐÄÆÆ½â°æ, /statistics/1291327/online-shopping-activity-in-relation-to-population-finland/ (last visited July 27, 2026)
Online shopping activity in relation to population in Finland in 2021, by city (in Klarna's purchasing index*) [Graph], Klarna, February 16, 2022. [Online]. Available: /statistics/1291327/online-shopping-activity-in-relation-to-population-finland/