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Reasons for online shopping in Finland in 2022

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Source

Release date

October 2023

Region

Finland

Survey time period

2022

Age group

18-79 years

Method of interview

Computer-assisted web interviews (CAWI)

Supplementary notes

This question was phrased by the source as follows: "Miksi ostat verkosta?"

Only one answer was possible.

The survey was done by 10,200 respondents in the Nordics and the DACH region.

Citation formats

Reasons for online shopping in Finland 2022

Published by
F. Watty,
Oct 10, 2023
Based on the 2022 e-commerce survey, the most important reason for Finns to shop online was convenience. Roughly ** percent of respondents in Finland stated that online shopping was convenient or easy, followed by lower prices of products and a wider selection with ** percent each. Other common reasons to use e-commerce included avoiding crowds, possibility to compare prices easily, and saving time.
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