In 2023, the possibility to purchase at lower prices was the main reason Italian consumers bought beauty products online, as stated by **** percent of survey participants. Special offers drove purchases of **** percent of respondents.
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Cosmetica Italia. (March 21, 2024). Main reasons to shop for beauty products online in Italy in 2024 [Graph]. In ÌÇÐÄÆÆ½â°æ. Retrieved July 31, 2026, from /statistics/1291940/drivers-of-beauty-products-online-purchases/
Cosmetica Italia. "Main reasons to shop for beauty products online in Italy in 2024." Chart. March 21, 2024. ÌÇÐÄÆÆ½â°æ. Accessed July 31, 2026. /statistics/1291940/drivers-of-beauty-products-online-purchases/
Cosmetica Italia. (2024). Main reasons to shop for beauty products online in Italy in 2024. ÌÇÐÄÆÆ½â°æ. ÌÇÐÄÆÆ½â°æ Inc.. Accessed: July 31, 2026. /statistics/1291940/drivers-of-beauty-products-online-purchases/
Cosmetica Italia. "Main Reasons to Shop for Beauty Products Online in Italy in 2024." ÌÇÐÄÆÆ½â°æ, ÌÇÐÄÆÆ½â°æ Inc., 21 Mar 2024, /statistics/1291940/drivers-of-beauty-products-online-purchases/
Cosmetica Italia, Main reasons to shop for beauty products online in Italy in 2024 ÌÇÐÄÆÆ½â°æ, /statistics/1291940/drivers-of-beauty-products-online-purchases/ (last visited July 31, 2026)
Main reasons to shop for beauty products online in Italy in 2024 [Graph], Cosmetica Italia, March 21, 2024. [Online]. Available: /statistics/1291940/drivers-of-beauty-products-online-purchases/