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Leading factors influencing online purchases in Japan as of February 2024

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Sources

Release date

February 2024

Region

Japan

Survey time period

January 29 to February 5, 2024

Number of respondents

1,279 respondents

Age group

15-69 years

Special properties

respondents who have shopped online in the past year; only one answer allowed

Method of interview

Online survey

Citation formats

Major factors influencing online shopping behavior in Japan 2024

Published by
F. Watty,
Feb 26, 2024

The price was the leading factor influencing online purchases in Japan, as revealed in a survey conducted between January and February 2024. Over ** percent of respondents named the product price a decisive factor they paid attention to during online shopping in the past years, whereas around ** percent of decisions were impacted by product quality.

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Statistics on " Online shopping behavior in Japan "

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Other statistics that may interest you Online shopping behavior in Japan

Overview

5

Online payment

4

Platform usage

5

Device usage

4

Customer satisfaction

3

Shopping categories

5

Purchase decision

3

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Topics

Digital shopping behavior in JapanInternet usage in JapanE-commerce in JapanRakutenRetail trade in Japan
Access all statistics starting from $2,388 USD yearly *

* For commercial use only

Basic Account

For single users
$0 USD
Always free
Access limited to Free Statistics. Premium Statistics are not included.
  • Free Statistics
Based on your interests

Starter Account

For single users
$199 USD
per month, billed annually 1
Buy now
  • Free Statistics
  • Premium Statistics

  • The statistic on this page is a Premium Statistic and is included in this account.

Professional Account

For teams of up to 99 users
Talk to sales for pricing
Contact us
  • Free + Premium Statistics
  • Reports
  • Market ÌÇÐÄÆƽâ°æ

1 All prices do not include sales tax. The account requires an annual contract and will renew after one year to the regular list price.

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