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Future prospects of multi-channel network (MCN) market in China as of December 2021

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Source

Release date

December 2021

Region

China

Survey time period

December 2021

Number of respondents

1,832 respondents

Method of interview

Online survey

Supplementary notes

A multi-channel network (MCN) is an organization that works with video platforms to offer assistance to a channel owner in areas such as product, programming, funding, cross-promotion, partner management, digital rights management, monetization/sales, and/or audience development in exchange for a percentage of the ad revenue from the channel.

Citation formats

Public perception of MCN market outlook in China 2021

Published by ÌÇÐÄÆƽâ°æ Research Department, Feb 8, 2022
According to a survey conducted in December 2021, over ** percent of respondents from China stated that they were rather optimistic about the market outlook of the multi-channel network (MCN) industry in China. During the past few years, the MCN industry in China has been expanding robustly with a double-digit growth rate.
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