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User-generated content in South Korea - statistics & facts

Becoming a content creator or influencer is now a career goal for children in South Korea. In fact, it is one of the top career choice among elementary school students, showing how user-generated content has infiltrated daily life. Unsurprisingly, over half of all respondents in a South Korean survey answered that they followed influencers on social media.
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Published by Daniel Slotta, Dec 17, 2025

Key insights

  • People following influencers
  • ****%
  • Most used platform for social media purchases
  • Instagram

贰诲颈迟辞谤鈥檚 Picks
贰诲颈迟辞谤鈥檚 Picks
Current statistics on this topic

Media

Most frequently used social media in South Korea 2024

Social Media & User-Generated Content

Popular YouTube channels South Korea 2025, by views

Social Media & User-Generated Content

Most followed celebrity Instagram accounts South Korea 2026

Recommended statistics

Overview

4

Overview

Largest social media accounts

6

Largest social media accounts

Content creators

5

Content creators

Influencer marketing

6

Influencer marketing

Content consumption

5

Content consumption

Short-form content

6

Short-form content

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