| Characteristic | 2021 | 2022 | 2023 |
|---|---|---|---|
| - | - | - | - |
| - | - | - | - |
| - | - | - | - |
| - | - | - | - |
| - | - | - | - |
| - | - | - | - |
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Source
Sources
Release date
April 2024
More information
Region
China
Survey time period
2021 to 2023
Number of respondents
about 550 MCN agencies
Method of interview
Online survey
Supplementary notes
A multi-channel network (MCN) is an organization that works with video platforms to offer assistance to a channel owner in areas such as product, programming, funding, cross-promotion, partner management, digital rights management, monetization/sales, and/or audience development in exchange for a percentage of the ad revenue from the channel.
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