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Market size of online short videos in China from 2016 to 2022 with forecasts until 2024 (in billion yuan)

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Sources

Release date

January 2024

Region

China

Survey time period

2016 to 2022

Supplementary notes

* Estimate. 

One yuan equals approximately 0.14 U.S. dollars and 0.13 euros (as of June 2024).

Citation formats

Market size of online short videos in China 2016-2024

Published by
Christy Tila,
Jun 19, 2024

In 2024, the size of China's short video market was expected to reach *** billion yuan, with a year-on-year growth rate of **** percent. Douyin and Kuaishou are the largest platforms in the Chinese short video industry, controlling about ** percent of the market.

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Short video apps in ChinaSocial media in ChinaOnline videos in ChinaTikTokByteDance
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