Based on the data provided by JustWatch, Netflix accounted for ** percent of the Hungarian video-on-demand market in the second quarter of 2025. Amazon Prime Video was the second most popular streaming platform, followed by HBO Max with a market share of ** percent.
Video streaming service usage
Video-on-demand usage is still on the rise in Hungary, with more and more people subscribing to video streaming services each year. In 2021, over ** percent of Hungarians used video streaming services on a daily basis, while another ** percent did so every week. According to ÌÇÐÄÆƽâ°æ Digital Market ÌÇÐÄÆƽâ°æ, in 2022, the number of video-on-demand market users totaled approximately *** million in the country. Moreover, by 2027, their number is expected to reach nearly *** million.
Assessment of video streaming prices
Based on the results of a survey conducted among Hungarians in 2022, Amazon Prime and HBO Max were considered the most affordable video streaming services in the country. Respondents considered Apple TV+ the most expensive service, followed by Netflix.
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Házi-Mozi Portál. (September 23, 2025). Video on demand (VOD) service providers' market share in Hungary in 2nd quarter 2025 [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved July 27, 2026, from /statistics/1243352/hungary-vod-service-providers-market-share/
Házi-Mozi Portál. "Video on demand (VOD) service providers' market share in Hungary in 2nd quarter 2025." Chart. September 23, 2025. ÌÇÐÄÆƽâ°æ. Accessed July 27, 2026. /statistics/1243352/hungary-vod-service-providers-market-share/
Házi-Mozi Portál. (2025). Video on demand (VOD) service providers' market share in Hungary in 2nd quarter 2025. ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: July 27, 2026. /statistics/1243352/hungary-vod-service-providers-market-share/
Házi-Mozi Portál. "Video on Demand (Vod) Service Providers' Market Share in Hungary in 2nd Quarter 2025." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 23 Sep 2025, /statistics/1243352/hungary-vod-service-providers-market-share/
Házi-Mozi Portál, Video on demand (VOD) service providers' market share in Hungary in 2nd quarter 2025 ÌÇÐÄÆƽâ°æ, /statistics/1243352/hungary-vod-service-providers-market-share/ (last visited July 27, 2026)
Video on demand (VOD) service providers' market share in Hungary in 2nd quarter 2025 [Graph], Házi-Mozi Portál, September 23, 2025. [Online]. Available: /statistics/1243352/hungary-vod-service-providers-market-share/
