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E-commerce as percentage of total apparel sales in Europe from 2018 to 2025

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Sources

Release date

October 2021

Region

Europe

Survey time period

2015 to 2020

Supplementary notes

* Figures from this year on are forecasts.

The study includes four European markets: the United Kingdom, France, Germany and the Netherlands.

Citation formats

E-commerce as share of total apparel sales in Europe 2018-2025

Published by ÌÇÐÄÆƽâ°æ Research Department, Nov 25, 2021
The COVID-19 pandemic gave online apparel sales in Europe a significant boost. E-commerce accounted for ** percent of all apparel sales in 2020, ** percentage points higher than the previous year. As consumers adapted to the new normal, a slight decline was inevitable in 2021. Forecasts indicate that the online segment has come to stay and will continue to grow in the coming years.
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