To the question: "Thinking about the way you shop for clothing and footwear, has this changed since the outbreak of Covid-19?" Response: "Yes – buy more online and this will be permanent change".
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Shift in intention to buy apparel online in the Netherlands 2021, by age group
In a survey conducted in 2021, ** percent of Dutch consumers aged 16 to 24 - also known as Gen Z - said they had permanently shifted to online apparel shopping due to the COVID-19 outbreak. Meanwhile, ** percent of Generation X respondents planned to continue this shopping behavior in the future, surpassing even both boomers and millennials.
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Eversheds Sutherland. (October 22, 2021). Share of shoppers intending to buy more clothing and footwear online on a permanent basis in the Netherlands in 2021, by generation [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved July 23, 2026, from /statistics/1277950/netherlands-shift-intention-buying-apparel-online-by-age/
Eversheds Sutherland. "Share of shoppers intending to buy more clothing and footwear online on a permanent basis in the Netherlands in 2021, by generation." Chart. October 22, 2021. ÌÇÐÄÆƽâ°æ. Accessed July 23, 2026. /statistics/1277950/netherlands-shift-intention-buying-apparel-online-by-age/
Eversheds Sutherland. (2021). Share of shoppers intending to buy more clothing and footwear online on a permanent basis in the Netherlands in 2021, by generation. ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: July 23, 2026. /statistics/1277950/netherlands-shift-intention-buying-apparel-online-by-age/
Eversheds Sutherland. "Share of Shoppers Intending to Buy More Clothing and Footwear Online on a Permanent Basis in The Netherlands in 2021, by Generation." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 22 Oct 2021, /statistics/1277950/netherlands-shift-intention-buying-apparel-online-by-age/
Eversheds Sutherland, Share of shoppers intending to buy more clothing and footwear online on a permanent basis in the Netherlands in 2021, by generation ÌÇÐÄÆƽâ°æ, /statistics/1277950/netherlands-shift-intention-buying-apparel-online-by-age/ (last visited July 23, 2026)
Share of shoppers intending to buy more clothing and footwear online on a permanent basis in the Netherlands in 2021, by generation [Graph], Eversheds Sutherland, October 22, 2021. [Online]. Available: /statistics/1277950/netherlands-shift-intention-buying-apparel-online-by-age/
