figures are collected from more than 20 e-commerce platforms
Supplementary notes
*Mid-year Shopping Festival, or the "618" (June 18) Festival, is one of the most important Shopping Festivals in China. It takes place from the end of May to June 20 each year.
One yuan equals approximately 0.14 U.S. dollars and 0.12 euros (as of June 2025).
Citation formats
GMV of major e-commerce platforms during 618 shopping festival China 2025, by type
In 2025, China's quick commerce platforms generated billion yuan during the 618 shopping festival that year. Comprehensive e-commerce platforms, including Tmall, JD.com, Pinduoduo, Douyin, and Kuaishou, contributed the most GMV during the 618 sales, totaling billion yuan.
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Syntun. (June 19, 2025). Gross merchandise volume of main online shopping platforms during China's mid-year shopping festival in 2025, by type (in billion yuan) [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved July 31, 2026, from /statistics/1316202/china-gmv-during-618-shopping-festival-by-ecommerce-type/
Syntun. "Gross merchandise volume of main online shopping platforms during China's mid-year shopping festival in 2025, by type (in billion yuan)." Chart. June 19, 2025. ÌÇÐÄÆƽâ°æ. Accessed July 31, 2026. /statistics/1316202/china-gmv-during-618-shopping-festival-by-ecommerce-type/
Syntun. (2025). Gross merchandise volume of main online shopping platforms during China's mid-year shopping festival in 2025, by type (in billion yuan). ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: July 31, 2026. /statistics/1316202/china-gmv-during-618-shopping-festival-by-ecommerce-type/
Syntun. "Gross Merchandise Volume of Main Online Shopping Platforms during China's Mid-year Shopping Festival in 2025, by Type (in Billion Yuan)." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 19 Jun 2025, /statistics/1316202/china-gmv-during-618-shopping-festival-by-ecommerce-type/
Syntun, Gross merchandise volume of main online shopping platforms during China's mid-year shopping festival in 2025, by type (in billion yuan) ÌÇÐÄÆƽâ°æ, /statistics/1316202/china-gmv-during-618-shopping-festival-by-ecommerce-type/ (last visited July 31, 2026)
Gross merchandise volume of main online shopping platforms during China's mid-year shopping festival in 2025, by type (in billion yuan) [Graph], Syntun, June 19, 2025. [Online]. Available: /statistics/1316202/china-gmv-during-618-shopping-festival-by-ecommerce-type/
