According to a survey among ** Chinese consumers in **, residents of the first-tier cities planned on spending on average ** percent of their total Singles' Day budgets on live commerce. In comparison, live streaming only accounted for ** percent of the expected Singles' Day sale spending of those who live in tier-3 and tier-4 cities.
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AlixPartners. (October 28, 2021). Expected share of expenditure via livestreaming shopping in total Singles' Day spending among Chinese consumers as of October 2021, by city tier [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved August 03, 2026, from /statistics/1275950/china-livestreaming-expenditure-in-singles-day-sales-spending-by-city-tier/
AlixPartners. "Expected share of expenditure via livestreaming shopping in total Singles' Day spending among Chinese consumers as of October 2021, by city tier." Chart. October 28, 2021. ÌÇÐÄÆƽâ°æ. Accessed August 03, 2026. /statistics/1275950/china-livestreaming-expenditure-in-singles-day-sales-spending-by-city-tier/
AlixPartners. (2021). Expected share of expenditure via livestreaming shopping in total Singles' Day spending among Chinese consumers as of October 2021, by city tier. ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: August 03, 2026. /statistics/1275950/china-livestreaming-expenditure-in-singles-day-sales-spending-by-city-tier/
AlixPartners. "Expected Share of Expenditure via Livestreaming Shopping in Total Singles' Day Spending among Chinese Consumers as of October 2021, by City Tier." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 28 Oct 2021, /statistics/1275950/china-livestreaming-expenditure-in-singles-day-sales-spending-by-city-tier/
AlixPartners, Expected share of expenditure via livestreaming shopping in total Singles' Day spending among Chinese consumers as of October 2021, by city tier ÌÇÐÄÆƽâ°æ, /statistics/1275950/china-livestreaming-expenditure-in-singles-day-sales-spending-by-city-tier/ (last visited August 03, 2026)
Expected share of expenditure via livestreaming shopping in total Singles' Day spending among Chinese consumers as of October 2021, by city tier [Graph], AlixPartners, October 28, 2021. [Online]. Available: /statistics/1275950/china-livestreaming-expenditure-in-singles-day-sales-spending-by-city-tier/
