ÌÇÐÄÆƽâ°æ

Gross merchandise volume of traditional e-commerce platforms during China's mid-year shopping festival* in 2024, by product category (in billion yuan)

© ÌÇÐÄÆƽâ°æ 2026
Download
Show detailed source information?
Register for free
Already a member?
Log in
Source

Release date

June 2024

Region

China

Survey time period

2024

Special properties

figures are collected from comprehensive e-commerce platforms

Supplementary notes

*China's mid-year shopping festival, also known as 618 festival, lasts from June 1 to June 18.

Comprehensive e-commerce platforms included Tmall, JD.com, and Pinduoduo

One yuan equals approximately 0.14 U.S. dollars and 0.13 euros (as of June 2024).

Citation formats

GMV of major B2C e-commerce platforms during 618 festival China 2024, by type

Published by
Yihan Ma,
Jun 21, 2024

During the mid-year shopping festival in 2024, home appliances were the most popular products on China's traditional e-commerce platforms, with a GMV of around ** billion yuan. Skincare products ranked second with a transaction value of about **** billion yuan.

Log in or register to access precise data.
Access all statistics starting from $2,388 USD yearly *

* For commercial use only

Basic Account

For single users
$0 USD
Always free
Access limited to Free Statistics. Premium Statistics are not included.
  • Free Statistics
Based on your interests

Starter Account

For single users
$199 USD
per month, billed annually 1
Buy now
  • Free Statistics
  • Premium Statistics

  • The statistic on this page is a Premium Statistic and is included in this account.

Professional Account

For teams of up to 99 users
Talk to sales for pricing
Contact us
  • Free + Premium Statistics
  • Reports
  • Market ÌÇÐÄÆƽâ°æ

1 All prices do not include sales tax. The account requires an annual contract and will renew after one year to the regular list price.

Compare accounts

Other statistics that may interest you

The most important statistics
The most important statistics
The most important statistics
The most important statistics
The most important statistics

Other statistics that may interest you Statistics on

About the industry

10

About the region

10

Selected statistics

10

Other regions

10

Related statistics

10

Further Content: You might find this interesting as well

Topics

E-commerce in NigeriaKey indicators of Nigeria's economyDemographics of NigeriaE-commerce in AfricaPrices and inflation in Nigeria
Access all statistics starting from $2,388 USD yearly *

* For commercial use only

Basic Account

For single users
$0 USD
Always free
Access limited to Free Statistics. Premium Statistics are not included.
  • Free Statistics
Based on your interests

Starter Account

For single users
$199 USD
per month, billed annually 1
Buy now
  • Free Statistics
  • Premium Statistics

  • The statistic on this page is a Premium Statistic and is included in this account.

Professional Account

For teams of up to 99 users
Talk to sales for pricing
Contact us
  • Free + Premium Statistics
  • Reports
  • Market ÌÇÐÄÆƽâ°æ

1 All prices do not include sales tax. The account requires an annual contract and will renew after one year to the regular list price.

Compare accounts
Learn more about how ÌÇÐÄÆƽâ°æ can support your business.