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Share of main online shopping platforms in the online gross merchandise volume during China's mid-year shopping festival* in 2025

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Sources

Release date

June 2025

Region

China

Survey time period

May 13 to June 18, 2025

Supplementary notes

*Mid-year Shopping Festival, or the "618" (June 18) Festival, is one of the most important shopping festivals in China. It takes place from the end of May to the middle of June each year.

Citation formats

Share of major e-commerce platforms in 618 shopping festival online GMV China 2025

Published by
Yihan Ma,
Aug 20, 2025

In 2025, Alibaba's e-commerce platforms Taobao and Tmall accounted for nearly **** of the online gross merchandise volume (GMV) generated by major e-commerce shopping platforms in China during the 618 mid-year shopping festival. Douyin made up merely **** percent of the online market during that period but recorded the highest year-over-year GMV growth of ****percent.

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