According to a survey among ** Chinese consumers in **, Taobao remains to be the preferred platform among consumers in terms of live shopping. Meanwhile, around ** percent of consumers would like to shop on Singles' Day via live commerce on Douyin, known as Tik Tok internationally.
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AlixPartners. (October 28, 2021). Most popular live streaming platforms for consumers to shop on Singles' Day among Chinese consumers as of October 2021 [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved July 31, 2026, from /statistics/1275965/china-most-popular-platforms-for-livestreaming-shopping-on-singles-day/
AlixPartners. "Most popular live streaming platforms for consumers to shop on Singles' Day among Chinese consumers as of October 2021." Chart. October 28, 2021. ÌÇÐÄÆƽâ°æ. Accessed July 31, 2026. /statistics/1275965/china-most-popular-platforms-for-livestreaming-shopping-on-singles-day/
AlixPartners. (2021). Most popular live streaming platforms for consumers to shop on Singles' Day among Chinese consumers as of October 2021. ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: July 31, 2026. /statistics/1275965/china-most-popular-platforms-for-livestreaming-shopping-on-singles-day/
AlixPartners. "Most Popular Live Streaming Platforms for Consumers to Shop on Singles' Day among Chinese Consumers as of October 2021." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 28 Oct 2021, /statistics/1275965/china-most-popular-platforms-for-livestreaming-shopping-on-singles-day/
AlixPartners, Most popular live streaming platforms for consumers to shop on Singles' Day among Chinese consumers as of October 2021 ÌÇÐÄÆƽâ°æ, /statistics/1275965/china-most-popular-platforms-for-livestreaming-shopping-on-singles-day/ (last visited July 31, 2026)
Most popular live streaming platforms for consumers to shop on Singles' Day among Chinese consumers as of October 2021 [Graph], AlixPartners, October 28, 2021. [Online]. Available: /statistics/1275965/china-most-popular-platforms-for-livestreaming-shopping-on-singles-day/
