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Distribution of shopping spending estimated by Chinese consumers on Singles' Day in 2023, by amount

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Source

Release date

October 2023

Region

China

Survey time period

2023

Number of respondents

2,150 respondents

Supplementary notes

Original survey question: how much do you estimate to spend this year during the Double 11 period in total for all platforms?

One yuan equals to approximately 0.14 U.S. dollars and 0.13 euros (as of November 2023).

Citation formats

Breakdown of planned shopping spending on Singles' Day in China 2023

Published by
Yihan Ma,
Nov 6, 2023
According to a 2023 survey conducted in China, around ** percent of surveyed consumers estimated that they would spend between and yuan on Singles' Day sales that year. The average Singles' Day spending amount estimated by respondents was yuan that year.
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Singles' Day in ChinaE-Commerce in ChinaHoliday season e-commerce in the United StatesBlack Friday e-commerce in BrazilBlack Friday in the UK
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