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Share of consumers having preference of brands in China in 2020, by origin of brand

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Source

Release date

October 2020

Region

China

Survey time period

September 30 to October 6, 2020

Number of respondents

2,029 respondents

Special properties

consumers across all regions, demographics, and income levels

Citation formats

Preferred origin of brands among consumers in China 2020

Published by
F. Watty,
Nov 17, 2020

According to a survey among 2,029 Chinese consumers in 2020, around ** percent of respondents said they preferred to buy products from local brands, an increase from ** percent compared to the previous year. Meanwhile, approximately ** percent of respondents said they preferred foreign brands over domestic brands, down from ** percent in 2019.

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