The study was conducted in the following 20 countries: Argentina, Australia, Brazil, China, Colombia, France, Germany, India, Indonesia, Italy, Mexico, Netherlands, New Zealand, Peru, Saudi Arabia, South Africa, Thailand, UAE, UK, and US,
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Main aspects that buyers would change about online delivery 2025
When asked about the aspects they would change about the delivery of purchases online, more than a *Ìý(** percent) of shoppers worldwide mentioned the speed. In addition, ** percent said they would like to reduce the cost of delivery, and ** percent stated they wished for more clarity on the exact delivery time.
Rising expectations and cart abandonment
The growing demands for improved delivery services come at a time when cart abandonment rates are reaching new heights. In 2025, the share of abandoned online shopping carts hit ** percent, the highest level since 2013. This trend suggests that consumers are becoming more discerning and may be less willing to complete purchases when delivery options don't meet their expectations. Despite these challenges, global e-commerce continues to thrive, with desktop purchases averaging around *** U.S. dollars compared to *** to *** U.S. dollars for mobile and tablet transactions in December 2024.Â
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Wunderman Thompson Commerce. (October 3, 2025). Main aspects that shoppers would change about the delivery of products purchased online worldwide in 2025 [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved July 21, 2026, from /statistics/1274950/global-online-shoppers-wished-changes-on-delivery/
Wunderman Thompson Commerce. "Main aspects that shoppers would change about the delivery of products purchased online worldwide in 2025." Chart. October 3, 2025. ÌÇÐÄÆƽâ°æ. Accessed July 21, 2026. /statistics/1274950/global-online-shoppers-wished-changes-on-delivery/
Wunderman Thompson Commerce. (2025). Main aspects that shoppers would change about the delivery of products purchased online worldwide in 2025. ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: July 21, 2026. /statistics/1274950/global-online-shoppers-wished-changes-on-delivery/
Wunderman Thompson Commerce. "Main Aspects That Shoppers Would Change about The Delivery of Products Purchased Online Worldwide in 2025." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 3 Oct 2025, /statistics/1274950/global-online-shoppers-wished-changes-on-delivery/
Wunderman Thompson Commerce, Main aspects that shoppers would change about the delivery of products purchased online worldwide in 2025 ÌÇÐÄÆƽâ°æ, /statistics/1274950/global-online-shoppers-wished-changes-on-delivery/ (last visited July 21, 2026)
Main aspects that shoppers would change about the delivery of products purchased online worldwide in 2025 [Graph], Wunderman Thompson Commerce, October 3, 2025. [Online]. Available: /statistics/1274950/global-online-shoppers-wished-changes-on-delivery/
