| Characteristic | Advertisers | Advertising agencies | Platforms and tech vendors |
|---|---|---|---|
| - | - | - | - |
| - | - | - | - |
| - | - | - | - |
| - | - | - | - |
| - | - | - | - |
| - | - | - | - |
| - | - | - | - |
| - | - | - | - |
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Source
Sources
Release date
November 2021
More information
Region
Russia
Survey time period
2021
Number of respondents
109 respondents
Special properties
Representatives of companies working with data*
Method of interview
Computer-assisted web interviews (CAWI)
Supplementary notes
* 73 percent of respondents were advertisers and advertising agencies, 27 percent were platforms and technology vendors.
DMP refers to data management platform.
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