A survey in 2021 in France found that about ** percent of brands preferred Instagram as an influencer marketing platform, while ** percent of agencies and influencers themselves claimed the same. TikTok was preferred by ** percent of agencies but used only by ** percent of French influencers.
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Reech. (October 1, 2022). Preferred social media platforms used by marketers and influencers for influencer marketing in France in 2021 [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved July 24, 2026, from /statistics/675166/french-influencer-favorite-media-platform/
Reech. "Preferred social media platforms used by marketers and influencers for influencer marketing in France in 2021." Chart. October 1, 2022. ÌÇÐÄÆƽâ°æ. Accessed July 24, 2026. /statistics/675166/french-influencer-favorite-media-platform/
Reech. (2022). Preferred social media platforms used by marketers and influencers for influencer marketing in France in 2021. ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: July 24, 2026. /statistics/675166/french-influencer-favorite-media-platform/
Reech. "Preferred Social Media Platforms Used by Marketers and Influencers for Influencer Marketing in France in 2021." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 1 Oct 2022, /statistics/675166/french-influencer-favorite-media-platform/
Reech, Preferred social media platforms used by marketers and influencers for influencer marketing in France in 2021 ÌÇÐÄÆƽâ°æ, /statistics/675166/french-influencer-favorite-media-platform/ (last visited July 24, 2026)
Preferred social media platforms used by marketers and influencers for influencer marketing in France in 2021 [Graph], Reech, October 1, 2022. [Online]. Available: /statistics/675166/french-influencer-favorite-media-platform/
