China: most popular SVOD platforms 2024| ��ƽ��

Leading subscription video-on-demand (SVOD) service providers in China as of June 2024

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Release date

September 2024

More information

Region

China

Survey time period

13 to 30 June, 2024

Number of respondents

3,543 respondents

Age group

16 years and older

Method of interview

Online survey

Supplementary notes

Original survey question:
What subscription video on demand services do you use? (choose all that apply)

The question was asked among 758 female and 643 male respondents.

Citation formats

According to a Chinese consumer survey conducted by in June 2024, Tencent Video or WeTV was the most used subscription video-on-demand (SVOD) platform, with ** percent of respondents reporting that they had used its services. Following closely in second place was iQIYI, backed by Chinese tech giant Tencent, used by ** percent of survey respondents.

 Major Chinese SVOD providers

Baidu’s iQIYI is currently one of the SVOD giants in the world, with over *** million daily active users. Since reaching a licensing deal with Netflix in 2017, the number of iQIYI's subscribers has more than **. Regarding video streaming on mobile phones, Tencent Video ranked second with almost *** million monthly active users as of February 2024. Many SVOD distributors, especially newcomers like Bilibili, saw an influx of paying customers during the COVID-19 pandemic.

 A booming SVOD market in China

The SVOD subscription number and video streaming revenue are forecasted to rise steadily in China over the coming years. As a large share of Chinese SVOD subscribers use the services several times a week or even every day, video streaming has become a regular activity for many. What’s more, it’s common for SVOD users to pay for multiple SVOD platforms to widen their access to exclusive offerings.