According to a Hong Kong consumer survey conducted by in June 2024, about ** percent of respondents who did not subscribe to any subscription-video-on-demand (SVOD) platforms accessed to such services through accounts of their family or acquaintances. Unaffordable subscription fees and alternative free or cheaper channels to access to the desired shows were the most common reasons not to pay for SVOD services.
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Rakuten Insight. (September 4, 2024). Share of non-subscribers using subscription-video-on-demand (SVOD) in Hong Kong as of June 2024 [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved July 28, 2026, from /statistics/1260212/hong-kong-access-channels-to-svod-without-a-subscription/
Rakuten Insight. "Share of non-subscribers using subscription-video-on-demand (SVOD) in Hong Kong as of June 2024." Chart. September 4, 2024. ÌÇÐÄÆƽâ°æ. Accessed July 28, 2026. /statistics/1260212/hong-kong-access-channels-to-svod-without-a-subscription/
Rakuten Insight. (2024). Share of non-subscribers using subscription-video-on-demand (SVOD) in Hong Kong as of June 2024. ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: July 28, 2026. /statistics/1260212/hong-kong-access-channels-to-svod-without-a-subscription/
Rakuten Insight. "Share of Non-subscribers Using Subscription-video-on-demand (Svod) in Hong Kong as of June 2024." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 4 Sep 2024, /statistics/1260212/hong-kong-access-channels-to-svod-without-a-subscription/
Rakuten Insight, Share of non-subscribers using subscription-video-on-demand (SVOD) in Hong Kong as of June 2024 ÌÇÐÄÆƽâ°æ, /statistics/1260212/hong-kong-access-channels-to-svod-without-a-subscription/ (last visited July 28, 2026)
Share of non-subscribers using subscription-video-on-demand (SVOD) in Hong Kong as of June 2024 [Graph], Rakuten Insight, September 4, 2024. [Online]. Available: /statistics/1260212/hong-kong-access-channels-to-svod-without-a-subscription/
