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Distribution of alcohol advertising spending worldwide in 2020, by medium

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Sources

Release date

June 2021

Region

Worldwide

Survey time period

2020

Special properties

Australia, Canada, China, France, Germany, India, Italy, Russia, Spain, Switzerland, the UK, and the U.S. only

Supplementary notes

Missing percentage points to 100 percent are probably due to rounding.

Citation formats

Alcohol ad spend worldwide in 2020, by medium

Published by ÌÇÐÄÆƽâ°æ Research Department, Jul 5, 2021
In 2020, TV was the medium that received the highest share of alcohol advertising spending, with **** percent of the total invested in ** markets that account for ** percent of total global advertising spending. Digital ranked second, with over ** percent.
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OOH advertising in ChinaAdvertising in ChinaDigital out-of-home advertising worldwideProgrammatic digital out-of-home (prDOOH) advertisingDigital out-of-home advertising in Europe
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per month, billed annually 1
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