South Africa ad spend by medium 2021| ��ƽ��

Advertising spending in South Africa from 2018 to 2021, by medium (in million South African rand)

Characteristic	TV and video	Internet	Newspapers	B2B	OOH	Radio	Magazines	Cinema	Music and podcasts	Video Games	eSports
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Release date

October 2019

More information

Region

South Africa

Survey time period

2018

Supplementary notes

*Forecast.

Citation formats

The entire advertising market in South Africa in 2019 is estimated to be worth **** billion South African rand (approximately **** billion U.S. dollars), and TV and video advertising spending is projected to account for the largest share of that amount, around ** percent. The internet is said to be the second largest medium in the country. However, looking at 2018-2023 compound growth rates, TV’s *** percent CAGR in the period will be exceeded by internet’s **** percent CAGR, which means that by the end of 2023 internet advertising will be higher than TV advertising for the first time.

Internet advertising in South Africa

Internet advertising in South Africa is expected to account for ** percent of the total ad market in the country, with a value of over *** million U.S. dollars by 2023. At the same time mobile will represent ** percent of internet advertising revenue, up from ** percent in 2018. These figures show the importance of mobile platforms to the future of South Africa’s advertising industry. Therefore, it comes as no surprise that some of the largest advertisers in South Africa are telecommunications companies such as Vodacom or and Mobile Telephone Network.