the ranking order is based on the amount of ad spending
Supplementary notes
Top advertiser referred to those companies that spent the most on ads.
According to the source, the advertising spending was calculated based on an assumption of 75% off rate the rate cards given by the media owners. Actual discounts may vary.
For digital ad spending, only display ads were covered and search ads were not included. Social media ad spend referred to the branded content ad spend of Facebook, Instagram, and YouTube.
Citation formats
Change in advertising expenditure in Hong Kong 2024, by advertiser
In 2024, Procter & Gamble overtook Vita Green Health Products to be the biggest ad spender in Hong Kong, registering a ** percent increase in its advertising spending. HSBC Group was up from one spot to third place, reporting an percent ad spending increment.
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Marketing Interactive. (January 21, 2025). Year-on-year change of the advertisement spending in Hong Kong in 2024, by advertiser group [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved August 01, 2026, from /statistics/1378474/hong-kong-change-in-advertising-expenditure-by-top-advertiser/
Marketing Interactive. "Year-on-year change of the advertisement spending in Hong Kong in 2024, by advertiser group." Chart. January 21, 2025. ÌÇÐÄÆƽâ°æ. Accessed August 01, 2026. /statistics/1378474/hong-kong-change-in-advertising-expenditure-by-top-advertiser/
Marketing Interactive. (2025). Year-on-year change of the advertisement spending in Hong Kong in 2024, by advertiser group. ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: August 01, 2026. /statistics/1378474/hong-kong-change-in-advertising-expenditure-by-top-advertiser/
Marketing Interactive. "Year-on-year Change of The Advertisement Spending in Hong Kong in 2024, by Advertiser Group." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 21 Jan 2025, /statistics/1378474/hong-kong-change-in-advertising-expenditure-by-top-advertiser/
Marketing Interactive, Year-on-year change of the advertisement spending in Hong Kong in 2024, by advertiser group ÌÇÐÄÆƽâ°æ, /statistics/1378474/hong-kong-change-in-advertising-expenditure-by-top-advertiser/ (last visited August 01, 2026)
Year-on-year change of the advertisement spending in Hong Kong in 2024, by advertiser group [Graph], Marketing Interactive, January 21, 2025. [Online]. Available: /statistics/1378474/hong-kong-change-in-advertising-expenditure-by-top-advertiser/
