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Distribution of digital retail media advertising spending in Mexico from 2021 to 2026, by network

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Sources

Release date

February 2025

Region

Mexico

Survey time period

2021 to 2023

Special properties

including ads on websites or apps primarily focused on retail e-commerce or purchased through demand-side platforms (DSPs) or retail media networks (RMNs)

Supplementary notes

* Forecast.

Percentage points exceeding or falling behind 100 are probably due to rounding.

Citation formats

Distribution of digital retail media ad spending in Mexico 2021-2026, by network

Published by ÌÇÐÄÆƽâ°æ Research Department, Mar 3, 2025

In 2025, Mercado Libre will account for an estimated ** percent of digital retail media advertising spending in Mexico, making it the North American country's leading retail media network (RMN). Amazon and Walmart will follow with projected market shares of ** and ** percent, respectively.

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Statistics on " Advertising in Mexico "

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Other statistics that may interest you Advertising in Mexico

Overview

6

Traditional media

5

Digital media

4

Mexican ad market at a glance

4

Marketers perspective

3

Consumer insights

6

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Topics

Advertising in MexicoAdvertising in Latin AmericaAdvertising in BrazilAdvertising in ArgentinaAdvertising in Chile
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* For commercial use only

Basic Account

For single users
$0 USD
Always free
Access limited to Free Statistics. Premium Statistics are not included.
  • Free Statistics
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Starter Account

For single users
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per month, billed annually 1
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  • Premium Statistics

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